Evaluation

Evaluation

Reso was a particularly exciting concept to work on. I really enjoyed working in a…

Video Presentation

Video Presentation

Below is our final video presentation for our Reso concept. Our aim was for the…

Presentation Boards

Presentation Boards

To support our final video presentation and concept insight, we have produced five presentation boards…

Creating the Video

Creating the Video

We decided to create a mock up of our application using After Effects to make…

Storyboards

Storyboards

We made a basic storyboard on Photoshop to demonstrate our four main stories and allow us…

Initial Storyboards

Initial Storyboards

In class we began to storyboard our final video for Reso. We wanted to show…

Features

Features

We believe our app is simple – we think the simplicity of our designs are…

Prototyping the App

Prototyping the App

We created Reso using online prototyping tool Reso, which allowed us to test the app…

Mock-Ups

Mock-Ups

Working alongside our wireframes and system architecture, we began designing our user interface.

Simplifying Screens

Simplifying Screens

In both individual and general feedback from R/GA, Stuart suggested ensuring a key usage for…

Our Response to Feedback

Our Response to Feedback

After receiving all the feedback from our midterm presentation, we took into consideration these points…

Initial Mock ups

Initial Mock ups

For our concept presentation, after completing two rounds of user testing, we began to mock…

Visual Inspiration

Visual Inspiration

To begin to allow ourselves and others an insight into the visual style we were…

Naming the App

Naming the App

We began by thinking of words that related to our decision making application, such as…

Further User Testing

Further User Testing

  We created our digital wireframes using Balsamiq, before exporting the file as an interactive…

Digital Wireframes

Digital Wireframes

  After completing our initial testing, I began to build more in depth wireframes and…

Initial User Testing

Initial User Testing

Using Flinto, we were able to scan in our initial wireframes and create a working…

Basic Wireframing

Basic Wireframing

With our structure finalised, we began by creating basic wireframes sketches. Taking these sketches we…

Competitor: ChoiceMap

Competitor: ChoiceMap

ChoiceMap is an app which helps the user to make their decisions by clarifying their…

Competitor: Ask-O-Matic

Competitor: Ask-O-Matic

This app is an application built for entertainment. Unlike our concept which uses your friends…

Competitor: Quiz Up

Competitor: Quiz Up

Quiz Up is a pretty popular app which aimed to create a community of people…

Personas – Concept 2

Personas – Concept 2

For our second concept, the Check-In application I created three personas that covered a range…

Analysing our Survey

Analysing our Survey

37 participants between the ages of 26-25 participated in our 10 question survey which sought…

Secret

Secret

Although it’s doesn’t relate much to our chosen three concepts, I recently came across an…

Focus Groups

Focus Groups

Before we began to develop our concepts further, we decided that additional research could be…

Concept Presentation

Concept Presentation

Using the R/GA concept model, we presented each of our three chosen concepts to our…

Concept #4

Concept #4

The final concept we developed from our research was imagined from one of our previous…

Concept #3

Concept #3

Visual content is becoming increasingly possible, with the likes of Instagram, Snapchat and Vine, users…

Concept #2

Concept #2

Our next concept concentrated on the amount of content users should be able to access.…

Concept #1

Concept #1

The first concept that we generated focused on our second insight, “communication tools will tell…

Pinterest

Pinterest

Founded: 2010 Type: Visual discovery tool Definition: Pinterest is described as a digital moodboard which…

Confide

Confide

Founded: 2013 Type: Text based communication app Definition: An mobile application that aims to take…

Burberry Kisses

Burberry Kisses

Started in: 2013 Type: An online interactive advertising campaign Definition: Burberry Kisses is an interactive…

Instagram

Instagram

Founded: 2010 Type: Photo and video sharing application Definition: Instagram allows users to upload their…

Wordeo

Wordeo

Founded: 2013 Type: Social networking app Definition: Wordeo is an application that brings text to…

Twitter

Twitter

Founded: 2006   Type: Public social network, microblogging service Definition: An online network which allows…

Rando

Rando

  Founded: 2013 Type: Photo and video sharing app Definition: An experimental photo exchange platforms…

Snapchat

Snapchat

Founded: 2011   Type: Photo sharing, social network Definition: A photo messaging app which allows…

What if…

What if…

Often, when thinking of a brand new concept it can be difficult to ‘think outside…

Trend Matrix

Trend Matrix

Working in groups, we next decided to reflect on trends within the market, regarding technology,…

Insight #2

Insight #2

Rather than focusing on one insight for our idea generation, we believed that adding another…

Insight #1

Insight #1

From the research we carried out both looking at current and future trends, we believe…

Gaining an Insight

Gaining an Insight

Researching into articles regarding current social media trends and future predictions, we found out that…

Understanding

Understanding

Before we began our research and like every previous brief, we analysed the brief to…